Alameda County’s Latina Chicana (LatCh) Lactation Task Force recognizes the powerful influence of culturally appropriate, positive images and language, and appropriate educational messages in helping Alameda County families reach their nursing and infant feeding goals.

Having even one supportive example within a social network can enable a mother to resist opposing messages, even when breastfeeding is not the norm within their social group.

The social media videos in this toolkit were developed by Latinx WIC Breastfeeding Peer Counselors, experienced community Lactation Specialists, and other community partners through the Alameda County Latina/Chicana (LatCh) Lactation Task Force with funding support by the Friends of La Leche League.

Acknowledgements

To preserve and strengthen lactation in the Latinx community is the mission of the Latina Chicana (LatCh) Lactation Task Force of Alameda County Breastfeeding Coalition. Many individuals, groups, programs, and organizations join together in LatCh to accomplish that mission.

LatCh is grateful to Friends of La Leche League for their mini grant funding, and to the following individuals and organizations for their contributions to this social media project:

• Development and Production: Edna Prieto, MD, Haydée L. Herrera Sosa, Jeanne Kettles, Jennifer Valadez, Mayra Matias Pablo, Rosio Carranza-Rivas, Tina Benitez, Veronica Vasquez, Victorina Chales Pablo, Yael Martinez, Zoraida McNulty.
• Media Assistance: Neetu Balram, Jamie Yee, Tonya Kubo, AJ Aquilar, Garrett Rich.

This toolkit is free for anyone to use for educational purposes. However, we do ask that you credit Alameda County Latina Chicana (LatCh) Lactation Task Force when you use these images and videos.